Summary

Giving Korea 2010 includes revised questions on bequest donation and use of the Internet in giving, striving to increase the accuracy of analysis of the ten years of data. The results of the research show that individual South Koreans in 2010 gave twice as much as they did ten years ago and more people are participating in giving and volunteering on a regular basis rather than as a oneoff year-end event.

What is particularly notable is that for the first time this year’s Giving Korea has estimated the size of total giving of South Korea and analyzed the data through the rubric of “Who really cares for neighbors in Korea?” The results have underlined the need for more efforts to promote giving among the middle class and the rich.

Content

Foreword

01 Yuhan-Kimberly Giving Index : Analysis of Giving in Korea 2009

02 Korean Philanthoropy in Ten Years: Analysis of Trend and Estimated Size of Giving

03 Behavioral Analysis of South Korean's Donation and Volunteering by Their Social Status: Who Cares for Neighbors?

04 Yuhan-Kimberly Giving Index of Korea : Questionnaire

05 Researchers