2011.11.01
Dong-woo Han (Graduate School of Social Welfare, Kangnam University), Sang-gyung Jun (School of Business, Hanyang University)
We found that the more employees are aware of CSR, agree with it, the stronger their sense of pride and loyalty. And the higher the corporate social responsibility activities’ participation rate, the higher employee satisfaction. The results will be used valuation of corporate social responsibility in the future and with strategy based on the configuration key.
On Giving Korea 2011's research finding, along with corporate social responsibility on employee satisfaction and the promotion of corporate brand and strategic social responsibility with civil social's partnership and measurement of performance was carried out for the presentation.