Giving Korea 2007 presents two interesting papers: the first explores current trends and challenges in corporate philanthropy in Korea; the second treats the relationship between Corporate Social Responsibility and public preferences for companies. The latter in particular establishes that, over the long term, CSR is positively connected to improved corporate image and public trust.

Foreword

01 Status of Corporate Philanthropy in Korea

02 Corporate Social Responsibility and Public Preference

03 Corporate Philanthropy Survey Questionnaire