Summary

Giving Korea 2008 consists of two parts: survey results on South Koreans’ giving and volunteering in 2007 and analysis of South Koreans’giving and volunteering behaviors. This research reveals that although popular participation in giving has declined due to the sluggish economy, the average amount of donation and volunteering hours has increased, demonstrating that the culture of philanthropy as a daily practice is taking root in society. More people are participating in giving from a sense of social responsibility rather than out of sympathy, indicating that the country is in a transitional period towards a more mature philanthropic culture.

Content

Foreword

01 Yuhan-Kimberly Giving Index of Korea

02 Analysis of Giving & Volunteering in Korea: Exploration of Predictors

03 Yuhan-Kimberly Giving Index of Korea Questionnaire

04 Researcher