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Center on Philanthropy at The Beautiful Foundation contributes to the promotion of philanthropy in Korea through Giving Korea. It investigates and reports on donation behaviors and perceptions. The individual giving survey began in 2001 and has been conducted biennially since then.
On September 26, 2025, Giving Korea 2025 featured a research presentation based on a survey of public perceptions of nonprofit organizations, a keynote lecture on the concept and direction of impact, and a panel discussion sharing various field cases. Through these in-depth discussions on performance and impact, the event provided an opportunity to explore the future values that organizations and the broader ecosystem can pursue together.
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