Giving Korea 2010 includes revised questions on bequest donation and use of the Internet in giving, striving to increase the accuracy of analysis of the ten years of data. The results of the research show that individual South Koreans in 2010 gave twice as much as they did ten years ago and more people are participating in giving and volunteering on a regular basis rather than as a oneoff year-end event.
What is particularly notable is that for the first time this year’s Giving Korea has estimated the size of total giving of South Korea and analyzed the data through the rubric of “Who really cares for neighbors in Korea?” The results have underlined the need for more efforts to promote giving among the middle class and the rich.
Giving Korea 2009 attempted to identify strategies for sustainable corporate giving independent from economic vagaries and showed that although the overall amount of corporate giving did decline in 2008, South Korean businesses made efforts to maintain stable levels of giving. In particular, it was encouraging to see the top 300 companies based on sales volume actually giving more, despite deteriorating business conditions. Another meaningful finding was that corporate governance is positively related to amount of giving.
Giving Korea 2008 consists of two parts: survey results on South Koreans’ giving and volunteering in 2007 and analysis of South Koreans’giving and volunteering behaviors. This research reveals that although popular participation in giving has declined due to the sluggish economy, the average amount of donation and volunteering hours has increased, demonstrating that the culture of philanthropy as a daily practice is taking root in society. More people are participating in giving from a sense of social responsibility rather than out of sympathy, indicating that the country is in a transitional period towards a more mature philanthropic culture.
Giving Korea 2007 presents two interesting papers: the first explores current trends and challenges in corporate philanthropy in Korea; the second treats the relationship between Corporate Social Responsibility and public preferences for companies. The latter in particular establishes that, over the long term, CSR is positively connected to improved corporate image and public trust.