This year, on top of the research we have been carrying out, we have added research on inheritance donation and behavior analysis of uniquely Korean mutual-aid giving to discuss detailed ways to advance Korea’s giving culture.
For the past 10 years, Korea’s CSR developed around large companies, and was pointed out that SMEs participation is low. In the first part, the conference aims to present an appropriate strategy framework for SMEs social contribution and practical models, to support SMEs to establish social contribution strategies. Donations in the arts and culture field have not developed as much as its importance.
In the 2nd part, the current state of corporate arts and culture social contribution, jointly researched with the Arts Council Korea, will be discussed. Only 5% of the companies are participating in arts and culture CSR, and through this session, we hope to draw policy tasks to promote arts and culture donation by analyzing the characteristics, reasons for participation, and stumbling blocks to participation in depth.
In the Giving Korea 2012 English Version, we will introduce the results of the research on individual donations and the research on Who Cares for Neighbors performed in 2011. In the individual donations research, we included change or suspension of donation item, to help charity organizations better understand what is important in managing their donors. In the Who Cares for Neighbors research, we diagnosed the donation culture of Korea.
We found that the more employees are aware of CSR, agree with it, the stronger their sense of pride and loyalty. And the higher the corporate social responsibility activities’ participation rate, the higher employee satisfaction. The results will be used valuation of corporate social responsibility in the future and with strategy based on the configuration key.
On Giving Korea 2011's research finding, along with corporate social responsibility on employee satisfaction and the promotion of corporate brand and strategic social responsibility with civil social's partnership and measurement of performance was carried out for the presentation.